The Corporate Culture Of Fedex Business Essay

The Corporate Culture Of Fedex Business Essay In order to complete the task the organization selected was FedEx. The corporate culture of FedEx was based on superior client service as well as displayed an attitude of doing whatever it takes to serve clients as of the top to the bottom. The expansion of the Internet, therefore, was something FedEx might employ to enhance its client base plus create a competitive service advantage. It allowed FedEx to not just let its clients pull real time information moreover data into their internal systems, however in addition to that turn out to be further involved in the internal processes of its clients. which involves the contributing factor in transforming FedEx into an e-trade. Even though there was no planned strategy to build an e-trade, the decisions that the business made to align the organization structure by means of systems plus processes has carved out a model for building a successful trade for the 21st century, which lends support to transportation logistics competence as well as selling as well as supply chain logistics answers management. (De Wit, 2004) FedEx is renowned for plus recognized for its total fidelity plus its attention to detail. FedEx accomplishes this by not being a mass of bodies moving in one direction however rather by being the several parts that compose it plus working together. FedExs guaranteed on-time service plus complete satisfaction is unconditional. The image the business has so meticulously cultivated assists maintain as well as extend its market share. FedEx Logistics offers customized, integrated logistics in addition to warehousing answers worldwide. FedEx Logistics is the parent business of FedEx Logistics furthermore Caribbean Transportation in February 2000 to offer customs brokerage moreover trade facilitation answers. FedEx Corporate Services formed in January 2000 to bring together the sales, client services, public relations in addition to IT resources. On January 19, 2000, FedEx announced a novel branding strategy that involved transforming the businesss name to FedEx Corporation, as well as ex tending the FedEx brand to four of its five subsidiary companies. Providing clients by means of an integrated set of trade answers was the pivotal reason for the renaming of the business as FedEx Corporation. Clients wanted to deal by means of one business to meet their transportation plus logistics needs. The announcement created to pool together the marketing, sales, client services, information technology plus electronic commerce resources of the group furthermore offer variety of trade answers. (Johnson, 2005) Technological growth has always been a major manner for FedEx to add value since it can cut costs along by means of creating novel manners of finding competitive benefits. Lastly, FedExs improving in addition to transforming of the organizational structure over the last few years has added value. By developing different subsidiaries all operating under the FedEx brand name has organized the business down by means of improving the communication inside the business as of one division to another. (De Wit, 2004) The ability to keep up by means of e-trades will depend on how well a business can keep up by means of novel emerging technologies. FedEx has transformed into an e-trade by improving several of its core competencies. On January 19, 2000, FedEx announced a novel branding strategy that resulted in the transform of the businesss name to FedEx Corporation as well as extended this FedEx name to four of its five subsidiary companies. FedExs strategy was to take advantage of its brand image, the name that clients have counted on for reliable service plus cutting edge technology. The transformation created an integrated set of trade answers. Clients will just need to deal by means of one business for all its supply chain, logistics, moreover delivery needs. This offered a single point of access to client service, billing, sales furthermore automation systems. Each business under the FedEx umbrella operates independently however competes collectively. The novel organization is geared to assis t trades of all sizes in achieving their goals. (Johnson, 2005) Mission: FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics; transportation furthermore related information services through focused operating companies. Client requirements will be met in the highest quality manner appropriate to each market segment served. FedEx Corporation will strive to develop mutually rewarding relationships by means of its employees, partners plus suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical as well as professional standards. (Lynch, 2006) Problems: FedExs strategy was to capitalize on the growth of e-trade moreover aimed at integrating its physical transportation by means of its virtual information infrastructures to create a large matrix of systems that meets the needs of trades ranging as of transportation services to complete supply chain management answers. FedEx has taken a client focused approach in addition to all systems are cantered on the client. The process of building the systems furthermore technology infrastructure was the first step in the transformation. Next, was the integration of trade processes into these systems? (Lynch, 2006) This was not an easy task moreover required expertise in logistics plus supply chain management. FedEx was following the technology age taking place in our country at this time as well as piggy backed on the growing e-trade market. The final step is for FedEx to transform its trade furthermore make people aware of the innovations and advancement. (Lynch, 2006) Political: FedEx conducts its trade internationally moreover therefore is required to follow international laws, rules furthermore regulations. FedEx will not carry shipments, which are in violation of any U.S. export laws. As by means of all shipping companies, they will not assume liability for any loss or expense, including, however not limited to, fines in addition to penalties, due to failure to comply by means of export laws or regulations relating to the export, import or movement goods at central hub locations, FedEx employees work jointly by means of U.S. Customs officials to prevent contraband as well as restricted items as of entering plus leaving the U.S. FedEx has initiated strict shipping guidelines furthermore know ones client rules, in conjunction by means of law enforcement, to deter moreover prevent the movement of dangerous furthermore deadly agents into the U.S. They screen packages for illegal currency and monetary instrument shipments in violation of the Bank Secrecy Act r eporting requirements. (Lynch, 2006) Economic: FedEx Corporation has grown as of a package mover to the leading transportation offer in the world. It was the first to establish critical factors to transform a conventional trade into an e-trade. FedEx developed a global network which offers services beyond transportation, including full service management tools plus support. FedEx led the manner in the deregulation of the transportation industry, which resulted in economic competition in addition to a decrease of transportation costs as of 7.4 % of GDP in 1980 to 6% of GDP in 1999. It employed 166,000 full-time furthermore part-time workers in the United States in 2000, by means of a payroll as well as benefits of  £7.2 billion. The direct and indirect employment impact of FedEx operations is over 550,000 jobs, or around 1 in every 270 jobs in the United States. The businesss revenues exceeded  £18 billion in fiscal year 2000 while the combined direct plus indirect output produced by FedEx activities totalled approximately  £53 billion. The number of export packages transported by FedEx has been growing steadily over 15 percent. FedEx has tripled its market share over the last seven years. The value of these exports has in addition augmented 300 percent, an annual average of over 22% while during the same period U.S. exports just augmented 50%, a 7% annual augment. The evolution moreover success of FedEx has had a multiplier effect on the U.S. economy. It continues to make technological furthermore operational advances that are impacting on global markets as well. (Johnson, 2005) Socio-cultural: FedEx has established that it cares very much regarding the global community. It uses its resources to assist thousands of organizations throughout the world. Their aircraft furthermore vehicles deliver tons of aid to disaster sites. Employees volunteer countless hours to make their communities better places to live, play, in addition to work. FedEx gives financial support to assist ensures childrens safety as well as improve education. FedEx is committed to all their employees and the communities in which they live. They demonstrate this by offering financial support plus volunteer support for charities that promote educational, artistic moreover cultural, civic furthermore humanitarian well being. (De Wit, 2004) Technological: The FedEx Corporation has made massive strides in technology and is setting the industry standard for competence furthermore client service. FedEx has sought technological advances in response to client needs, and has excelled in anticipating as well as projecting demands of an environment that would depend plus thrive on information. The technology FedEx has developed enables clients in addition to support personnel to have wireless access to essential information systems networks anytime moreover anywhere. FedEx was the first to integrate wireless technology further than two decades ago, furthermore continues to develop and lead the industry in developing innovative wireless answers. (De Wit, 2004) FedEx has long been in the forefront in recognizing the potential of the Internet to offer fast, easy furthermore convenient service options for its clients. In 1994, the FedEx Web site was launched by means of a bold package tracking application that was no doubt one of the first true corporate Web services. FedEx turned out to be the first transportation business by means of a web site offering a feature that allowed clients to generate their own unique bar-coded shipping labels moreover contact couriers to pick up shipments. The web site today handles over 1.1 million package-tracking requests daily. Further than 2.5 million clients connect by means of the business electronically everyday as well as electronic transactions account for two-thirds of the five million shipments FedEx delivers daily. The web site is acclaimed in the trade community for its speed, ease of employ plus client-focused features. (Lynch, 2006) Global: The international market place is by far the businesss most prominent growth opportunity. The FedEx global story began by means of the growth of FedEx Express, which today covers further than 210 countries by means of quick, reliable express transportation. FedEx has been a leader in the global economy, offering clients further choices and further places. The family of companies representing FedEx operates hubs all over the world, giving clients limitless opportunities to expand their client base. (Johnson, 2005) FedEx Trade Networks offers global e customs clearance in the U.S. in addition to Canada, offers freight forwarding services that connect the U.S. furthermore Canada by means of Asia, Europe, Latin America moreover other major international regions. FedEx Supply Chain Services leverages the global transportation in addition to information networks of the FedEx companies as well as their affiliates to offer international supply chain management answers to clients in North America, South America, Europe, and Asia. (Ward, 2006) Competitive Environment The competitive environment is made up of the life cycle stage, competitors, key success factors, plus Porters 5 forces. FedEx is still in the growth stage of the life cycle. There are few competitors in the postal service plus delivery industry. Top Competitor: UPS The United Parcel Service was founded in 1907 inside the United States. Today UPS is a  £30 billion business that focuses on enabling commerce around the planet. UPS is one of the most recognized plus admired brands in the world on top of express carrier and package delivery. UPS is a leading offer of specialized transportation, logistics, capital, plus e-commerce services. UPS is involved in further than 200 countries worldwide. (De Wit, 2004) UPS Internet Shipping is ones fastest in addition to most convenient shipping answer on the Web. Access the industrys widest array of shipping options right as of ones computer. UPS Internet Shipping offers several key benefits including: Store up to 300 addresses in Address Book Access shipment details plus tracking data for up to 90 days Customize preferences for fast, easy shipping Shipping software not required nothing to install Strategic Analysis: Most carrier firms emphasize the same strategic dimensions furthermore employ similar strategies moreover that once common strategy that is the carrier trade is the high investment in research and growth in order to develop better technologies. In the trade, firms by means of the best technology tend to have a higher market share and this can be seen as a competitive advantage. (Johnson, 2005) Key Success Factors: The key success factors for FedEx trade is technology. This is what makes a business run as well as ultimately makes the money for the business. Another key success factor is marketing. People need to be familiar by means of the carriers names in addition to services so they have trust in the quality of the service offered. The further a parcel carrier is globalization; the better success it will have when it comes to international deliveries. International deliveries are costly plus there are just a few carriers that can offer total global delivery services furthermore this might be a competitive advantage. Client service is very significant; carriers need to keep the clients satisfied by means of the service so they continue to come back moreover employ the service. (De Wit, 2004) Value Chain Analysis Identification of Core Competence Primary activities: Inbound logistics- handling and storing of products to be shipped. Operations- shipping products, logistics, value chain analysis, financial analysis, handling orders, checking orders. Outbound logistics- delivery of the products, receiving payment. Marketing furthermore Sales- develop a positive image of the business making people feel comfortable plus satisfied by means of the product. Service- Concentrates on client satisfaction, doing anything that satisfies the clients. Support Activities: Procurement- purchasing, trucks, planes, gas in addition to other assets Technology growth- investments in systems innovation, research moreover growth and information technology HR management- hiring, training, developing and compensating employees as of truck drivers to top-level management Firm infrastructure- General management, planning, accounting, legal support, government regulations, required to support the value chain Global distribution involves managing not just the movement of goods, however in addition the flow of information furthermore finance that moves by means of the goods. A FedEx supply chain answer is a streamlined organization as well as that one core competency leads to another it is a continuous flow. (Stacey, 1996) SWOT Analysis: Strengths: Market Leader Number one in the International Air Express Industry They had a head start in the trade Can clear customs faster allowing shipments to avoid delays Weakness: Major competitors and its operations Growth demand Opportunities: Expand into further countries Buy further planes plus trucks to deliver further packages faster Start delivering further heavy weight cargo Improve ground delivery Upgrading distribution in addition to logistic services Threats: Competitors that offer better prices, faster travel time Clients stop buying products Gas Prices can rise that will have an impact on the prices Five Forces Model: Threat of Novel Entrants: The threat of novel entrants is low in the parcel industry. It is low for the reason that it is very expensive to get involved in the industry. Starts up costs are high. It is expensive to have the services that are equal to that of FedEx moreover the other competitors. (Lynch, 2006) Bargaining Power of Suppliers: The bargaining power of suppliers is high. It is high for the reason that when looking at the items that the parcel industry employ such as, planes, computers, furthermore vehicles. If FedEx is not on good relations by means of these people, the costs can augment drastically. (Ward, 2006) Bargaining Power of Buyers: The buyers have a very strong bargaining power. They have the ability to switch their user to one of the other members of the industry at any time. It is the job of FedEx to make sure that the client is always happy. It comes as no extra cost to the buyer to switch their parcel delivery business. The just lose that is really suffered comes at the expense of the business for losing a client. (Whittington, 2000) Product Substitutes: It is very easy to substitute a delivery service. There are not several out there however the ones that are well established in the eyes of the client and the industry. It would not be a complex task to switch one business for another. Since this is the case, FedEx has to maintain good client relations by means of their clients. (Stacey, 1996) Intensity of Rivalry: The parcel industry is an intense industry. There are five main players in the industry competing for market share. The features that they are competing on are the speed of delivery, the competence of the delivery, furthermore prices. If one can create a successful mix of the three of those factors, one will hold the greatest market share. (Lynch, 2006) FedEx has turn out to be a major technology user. The employ of IT to its trade enabled FedEx to surpass the rest of the industry as well as acknowledge Fred Smith as the visionary who forced his plus other companies to think outside the proverbial one. He rationed that the business have to acquire its own transportation fleet while competitors were buying space on commercial airlines moreover sub-contracting their shipments to third parties, reliable on its overnight delivery commitments, an image that has turn out to be fundamental to FedExs overall success. The introduction of novel technology allowed FedEx to install further than 100,000 sets of PCs by means of its software, allowing clients to be linked in addition to logged into their ordering and tracking system. The emergence of PCs loaded by means of FedEx software transformed the client base into an electronic network. Information enables corporate clients to tighten their order-to-delivery cycle, exercise just-in-time (JIT ) inventory management furthermore synchronize production levels to market demand. FedExs quality of service turned out to be synonymous by means of the quality of the information offered to its workforce. (Johnson, 2005) FedEx has enhanced information management in terms of being able to identify the critical factors involved by means of success of an e-trade. It has successfully transformed as of a conventional trade into an advanced e-trade in its network economy. FedEx has succeeded in several areas including: visionary leadership in the application of novel technologies, defining the information infrastructure, integrating internal processes, and aligning the organizational structure for maximum benefits. FedExs key strategy was client service furthermore for its clients to adapt into its novel information technology. FedEx harnessed its novel technologies plus extended the electronic trade to all of its clients. FedEx has developed this technology moreover made it possible for its clients to connect by means of them in any manner the client chooses. The restructuring of FedEx addressed several processes however in exacting the integration of logistics as well as supply chain management proved to be most successful. The enabled FedEx to cut inventory levels, reduce costs as well as shortening order-cycle time. This is a key for FedEx to improve the quality of service they offered to their clients. (Mintzberg, 1998) FedEx has laid out a vast matrix of transportation in addition to information networks that will offer them by means of a huge competitive advantage for some time. To function as e-trade Business will need to turn out to be increasingly client/answers focused. All processes have to be integrated to ensure a unified client centred front that offers services throughout the value chain, logistics, and parcel carrier trade. FedExs novel restructuring will serve their clients as well as apply novel technologies constantly to improve their response time and the value of the information they offer. FedEx will continue to build, innovate, furthermore exploit technologies as of the successful base they have created and will be on top of the industry for a long time to come. FedEx can be classed as an innovator in its field, being the first business to introduce several of the technologies furthermore processes that are worn in the courier trade today. Innovation can be seen as a context-speci fic process of invention, diffusion, adoption in addition to implementation. (Lynch, 2006) FedEx management understands the strategic significance of innovation plus has forged links to create the FedEx Technology Institute. .FedEx has in addition shown a strong trend for technological innovation. This means that the business is not always reactive to competition; rather they often force the competition to follow their lead. This gives FedEx a competitive edge, moreover in addition continues to ensure that the FedEx brand-name is well respected. (De Wit, 2004) Challenges Faced: While carrying out this task the experiences that were face while used the analytical tools and techniques introduced in the module were really very fruitful and I came across situations where I felt that I really am an employee of the organization and felt the situation the organization was facing and going through. And the techniques introduced and taught in the module enabled me to think about the solutions that might help the organization. The advancement in the nature of the techniques introduced in the module and the way the over all modules was organized throughout it really enabled me to understand the situations an organization may go through during its business process. This was a great experience as along with focusing on the task I also practiced and learned how to search and go through different sources more efficiently in order to complete a task.

Looking for Mr. Right

Most single people in every society around the world have one thing in common. We are all looking for a partner that we can marry. Every society has its method on how we choose a spouse. The Indians have arranged marriages, the Chinese have online dating websites, and the Americans have social gatherings. All of the methods are different but do we find the the perfect partner? While on a field trip, Serena Nanda, met many young singles that was in the process of being arranged for marriage.She couldn’t understand, why these young men and women weren’t reluctant and against the idea of them being married off to a complete stranger that their parents picked. In America we are not used to the term arranged marriage. In an American society, we marry someone we choose, are attracted, and love. Whereas in china they have online dating where they choose from many profiles online and chat through emails which then leads to meeting in person and finally getting married. In India n culture arranged marriages have been the norm for many centuries and almost all marriages are arranged.Serena Nanda, met this young intelligent college graduate name Sita. She had been waiting close to over a year for her parents to pick someone whom she would marry. Sita believed, marriage is so important that it should not be left to them, inexperienced people, to choose. It's so important that she left it in the hands of her parents. While, Americans would say, â€Å"we who are getting married would know best. † Since we are going to be spending the rest of our life we should know whom we would get along with or whom we love.In contrast, Gong Haiyan is a college educated chinese women, who does not have the luxury of having a option between arranged marriage or of choosing for herself. If it was up to her parent to pick a partner for her they would be able to find someone whom she would be interested . And if it was up to her to find someone. She didn’t have time and like she said, â€Å"I didn’t know a soul in the city. † The only option she had was online dating. This method is a relatively a new form of finding a love. In a Chinese society of 1. billion people separated from love by â€Å"three towering mountains,†with no social scenes, no time, and no connections. China’s online dating solves all these problems. With a couple minutes they can create a profile in a online dating website with little or no money and be connected to other singles. Online dating is designed to help provide an efficient way for people to meet potential partners and to get to know them through emails. Eventually you narrow down your options and if you connect then you get married. This method has worked and many Chinese have found a spouse and are happy.Gong Haiyan and many other found their spouse through online dating are married. For Americans dating takes place in social gatherings. Social gatherings can be co-ed softball teams, bars, parties, churches or libraries where people with similar interests can meet and socialize. The process of dating in America is called traditional dating in a social scene. It starts by asking a man or woman of interest out on a traditional date. Usually Americans ask out on several dates to dinners, dances or movies and get’s to further explore the relationship and person he or she is.You get to know that person’s character and personality through dating and if a friendship is developed then it can lead to a romantic relationship and hopefully lead to marriage. Whereas in India they rely on the parents guidance, they decide if the match is suitable and only then will the bride and groom have a say. They won’t compel their child to marry a person whom they dislike. If the match is refused by one only then will another be sought. The process of looking for a partner for their child is not easy. It may take years to find the right match.Arranged marriage, onl ine dating and traditional dating have many similarities but yet at the same time have many differences. Arranged marriages in India have made me realize just how picky marriage are. In India marriage is not just important between the individuals but also important between the family. They need to know the bride’s characteristics to see if she will get along with the family of the groom. Once married the bride will move in with the groom’s family and she needs to get along or she can find it very difficult. In the end all they want is someone that has a good personality that the family could get along.Whereas in China and America they don't pay attention to the bride or groom getting along with the family because they are not expecting to move in with the In-laws. For this reason family relationship is overlooked and is not a priority. Another major difference is how divorce is looked at. In India family reputation is so important that a divorce is still a scandal. And in China and America, divorce is just looked as normal. It happens when two individuals lose interest in each other or when they no longer are happy. In America when one is in love with someone, we don't care if someone in the household was divorced.It has no weight. In India if someone in the household was divorced it puts the whole family in a negative light and it makes hard to get re-married. In every society single people are looking for someone to marry. In India the parents of the bride and groom are focused in finding the right partner. In China online dating tend to focus on finding a husband or wife and in America oneself looks for a prospective partner. In the end the methods are different but the end result is the same, they all find a husband or wife but did they make right decision? Only time will tell.

The Little-Known Secrets to Much Ado about Nothing Essay Topics

The Little-Known Secrets to Much Ado about Nothing Essay Topics I have chosen to center on the creation of Beatrice and Benedict's relationship. Deception marks the relationship from the start. Pick the love story which you feel is the play's major plot. If you discover that your personal experiences aren't relatable to the readers but is definitely associated with your topic, make certain you narrate it into a manner a mental picture would appear in the minds of your readers. Writing something which tickles someone's funny bone demands a great deal of prowess. If you're feeling stuck or like you've exhausted all the familiar topics that you wish to write about, perhaps it's time to have a breather and explore! It sets the degree of the interview. My long-term goal is I need to be a reason behind the rise of the organisation and settle in an excellent position in that firm. This break was crucial for giving China the chance to turn into an independent, modern-day nation i n charge of its own affairs and to get involved in affairs among the nations of earth. Not only do you have to select a proper speech topic, you have to present the speech in a means that will allow it to be memorable for your listeners. Selection will be earned on the grounds of the internet test followed by means of an Interview of candidates who qualify in the internet test and subsequent pre-recruitment Medical examination. Flexibility is essential to. The Fight Against Much Ado about Nothing Essay Topics It demonstrates that how seriously and eagerly you are searching for work and prepare for it. Nevertheless, I'm anticipating the challenge of. Hero appears to have the least quantity of agency, or self-determination once it comes to deciding on her life partner. Now I'm at a post in my life. Both of these plays are then going to be compared when it comes to character, plot, theme and dramatic structure in order to specify the similarities between them both. But do make certain that your structure is very clear and precise for everybody who would like to read it. You may want to incorporate a concise history of plastic surgery and why it has gotten so common. It's also wise to constantly work to increase your writing style and create your essay attractive to read and simple to navigate. When you set your essay buy, be certain you distribute detailed information about the analysis paper you might require. Also, prevent the obvious if you need your essay to be readable. You've got to compose an informative essay. At any time you catch yourself feeling captivated by somebody's essay or article, take a close look at it. We may have piqued their interest at the onset of the essay but in writing the introductory portion of an essay, we still must provide regard to the remaining part of the parts. You might think that interesting essay titles do all of the work, allowing you to add obvious examples and share ordinary ideas. If you still don't understand what essay topics to write about, have a look at this thought-provoking list there are lots of suggestions to consider and choose. All argumentative essays should have a thesis statement close to the start of the essay, where the writer succinctly outlines their argument in one or two sentences. Reading example essays works precisely the same way! Below, you'll find a number of the very best process essay topics that you may use for your paper. Writing funny essays and inventing funny essay topics needs a sharp brain, a great sense of humor and the capability to comprehend what clicks and what not. I. know and love for protracted amounts of time. By downloading question paper for most competitive exams, candidates will receive the idea to get ready for exam. This Examination includes four slots a day and first slot examination was over. Preliminary Examination comprising the objective test is going to be conducted online. It's totally all right not to get started with large hooks. No matter whether you've been staring out the window or avoiding the job at hand by endlessly updating your FB page, you m ust acquire writingand fast. Broad topics like music or cartoons can be extremely daunting since they leave you with lots of room for errors. How to create a sock puppet. Besides the simple fact that writing personal experiences are rather simple to write, it's also a manner of building connections and relations with your readers. You will need to provide your readers enough information so that they fully see what you're writing about. While every section of an essay is critical, it is necessary to remember that it's in the introduction where readers get to determine whether they ought to be reading the remainder of your composition or not. Your essay might incorporate the explanations for teen pregnancy and talk about the recent rates of teen pregnancy and potential solutions. However, keeping it short does not mean that you have to leave the readers with less info. For every one of them, explain what effect using verse has, if any. Describe the most important plot completely.

Racism in Janie’s Life - Free Essay Example

Sample details Pages: 2 Words: 514 Downloads: 1 Date added: 2019/01/31 Category Society Essay Level High school Tags: Racism Essay Did you like this example? Introduction Racism in Janie’s life appears even before she was born and lasts during her entire life journey. Her grandmother and mother Leafy both were victims of racism and the world she came into after her mother was raped, was already poisoned. Even absent of her parents in her life emphasizes circumstances of racism. Don’t waste time! Our writers will create an original "Racism in Janie’s Life" essay for you Create order Janies first understanding of her difference of race comes to light when she finds out that the black tiny 6 years old girl in the picture next to whites is her. † So when we looked at depicture and everybody got pointed out there wasn’t nobody left except a real dark little girl with long hair standing by Eleanor. Dat’s where Ah wuz s’posed to be, but Ah couldn’t recognize dat dark child as me. So Ah ast, ‘where is me? Ah don’t see me†(00). After Janie sees a dark little girl on the picture, she is confused. Janie always spent time with white children and believed that she was one of them. Throughout this years she never experiences racism and the race was not a factor in her life until now. However, since she discovered herself on the picture â€Å"Aw, aw! Ah’m colored!’ she begins to think about the true nature of her racial identity. Her second experience with racism takes place when Janie goes to a predominantly black school. The light skin tone makes her different within black children. Schoolmates are jealous of her life condition, clothes she is wearing and make fun of her for living with a white family. Theyd push me way from de ring plays and make out they couldnt play wid nobody dat lived on premises(9). It indicates that black children show to Janie that lighter skin color, dressed like white cannot be part of them. When Janie becomes big enough to understand things the grandmother shares her experience with racism with her and tries to show her brutal reality of race. Honey, de white man is de ruler of everything as fur as Ah been able tuh find out. Conclusion Maybe it’s some place way off in de ocean where de black man is in power, but we don’t know nothin’ but what we see. So de white man throw down de load and tell de nigger man tuh pick it up. He pick it up because he have to, but he don’t tote it. He hand it to his womenfolks. De nigger woman is de mule uh de world so fur as Ah can see. because of nannys past is part of Janies identity the grandmother reveals her life story as a victim of racism and attempts to explain to her what real life is like. While she designates the fact that the white man is a ruler and black men were always put down and discriminated against by white men, Nanny calls attention an even more victimized group – black women. Nannys story illuminates the reason for Janies light-skin and consequently diffusely illustrates one underlying reason for Janies concerns about self-image and race.